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Thursday February 23, 2012

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Yesterday saw the launch of S[edition] an on online store for "digital art." Users are able to buy digital works from artists like Tracy Emin, Damien Hirst and Isaac Julien which they can then use as screen savers and desktop backgrounds for PCs and mobile devices. 

Opinion from the art world seems divided on this new sales channel for artists, but you can't fault the nice execution of the site, with good social media integration. 

No, my interest is in the additional hot air this initiative will generate. Smoke StacksBack in 2005, webbactivemedia were campaigning for people to switch from using screen savers to the power off mode of their computer screens. Screen savers are completely obsolete with modern flat screen displays that do not suffer from the problems of "burn in" that the savers were designed to combat.

So having a screen powered up when you are away from it, is simply a waste of electricity. Small watts if it's just you, but what if your whole organisation uses screen savers? How much power and carbon emmisions can be saved?

We can answer these questions with our handy little calculator. I think you'll be surprised with the results.

Answer the questions highlighted in blue, then click Calculate:

   
Computer & Monitor Power Consumption? Watts
In use for how many hours a day? Hours
Annual Power Consumption KWh
Annual Carbon Dioxide output Metric Tonnes
   
Idle for what percentage of the day? %
Power Consumption during power down mode Watts
   
Annual Power Saving using power down mode rather than Screen Saver KWh
Annual Carbon Dioxide Saving via power down rather than Screen Saver Metric Tonnes
 

Number of Computers worldwide adopting power down rather than a screen saver - any value from 1 to 670000000 (every PC user)



Annual Power Saving KWh
Annual Carbon Dioxide Saving Metric Tonnes

 

 

So, by all means invest in digital art, but don't use it as a screen saver!

 

Photo courtesy of Flickr user nixter.

 

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I've been a client since 2000 and have found webbactivemedia to be easy to work and discuss new ideas with. I'm non-computer literate, but he makes me feel comfortable with the web-based world and gives me excellent advice. I'd recommend webbactivemedia to anyone who wants more out of their website.

Steph Williams, Adventure Rope Course.

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Take the first step to a more effective digital strategy. We offer a range of services including web and app development, search, social and paid advertising management. We are based near Glasgow, Scotland but work with businesses worldwide.

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webbactivemedia was established in 2002, and is a limited company registered in Scotland. Registration Number: SC 232146.

Registered Office:
webbactivemedia Limited. 272 Bath Street, Glasgow, Scotland. G2 4JR.

 

Correspondence:
webbactivemedia Limited. 16 Rowallan Court, Ayr. KA7 1JR.


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