Digital Marketing


We can create an effective digital strategy for your business.
  • content management systems (CMS)
  • mobile apps
  • e-commerce
  • blogs
  • reservation systems
  • custom applications
  • ebook publishing
 search social
  • search engine optimisation (SEO)
  • social media management
  • social network analysis
  • reputation monitoring
  • conversion rate optimisation
  • analytics
  • hosting

Get in touch to find out how your business can leverage digital technologies including the web, mobile devices, social media and search engines to achieve the targets that matter to you.

Client: Youth Adventure Trust


WAM were able to give us an accurate budget and project plan for our site development. They interpreted the creative brief extremely well and have helped us to develop a website that is having a real impact on our charity.

They provided reliable communications throughout the build and hit the deadlines set. 

They have an extremely high level of technical expertise which enables them to deliver on site functionality.

I would highly recommend them to anyone.

mark-daveyMark Davey,
Chief Executive,
Youth Adventure Trust.

Optimization Fallacies- Five Things People Believe About SEO, and Why They’re Wrong

When it comes to successfully running a business online, ranking at the top of search engines can be critical because higher traffic can lead to more conversions, leads, or sales for a company. Due to this, search engine optimization (SEO) has evolved from a niche marketing skill set to almost an art. Unfortunately this has also led to a rise of SEO snake oil salesmen peddling half-baked solutions or using black hat tactics to move up in the rankings. With so much information coming from so many different types of sources, it can be difficult for people and businesses to separate the wheat from the chaff.

A guest post from Nick Rojas @NickARojas.


Projects update

Written by Jeremy Webb

logo firefishWe've been working hard recently on a number of interesting projects.

Odyssey Recruitment is a medical recruitment agency that requested help with planning a digital strategy for growth utilising search and social. They are in the process of adopting the excellent "software as a service" solution Firefish so we went to speak to Wendy McDougall, CEO.

Firefish really impressed us - it's seems to be a game changer for the recruitment industry combining a logical integrated workflow with strong digital marketing tools. Following that chat, we completed detailed analysis of the main players in medical recruitment, and put together a plan for the next 12 months.

As part of this research, we've been evaluating "lead generation" tools like Visistat, Lead Lander and Social Manago which promise to surface information about visitors to a web site that don't leave contact details. The promise is good, but they are generally expensive tools. Visitor insight is an area we plan to look deeper into.

We are investing time and money in two exciting start ups, Flomo and Listen with Andrew Johnson.

flomo web siteFlomo is a two function web app. It allows any business with a Facebook page to instantly create "flash promotions" (hence flo-mo) and it allows consumers to grab those deals and improve their offer by sharing the flomo amongst their social network. Built into the app is deep integration with Facebook, location detection and an incentivised sharing mechanic.

listenwithandrewjohnsonListen with Andrew Johnson has grown out of a long association with the acclaimed health and wellness therapist. A digital native, Andrew has consistently been great at spotting important trends in his field. He was one of the first with health, wellness, meditation and mindfulness apps into the app stores and this led to achieving over 10 million downloads.

We are now collaborating on an all platform, all device streaming site (think Spotify or Google Music) to deliver his catalogue of over 120 audio recordings and counting. If you haven't tried them, I recommend you do! There is a free relaxation track available here.


New project: Momentum Surf Shop

Written by Jeremy Webb

momentum surf shop2

We enjoyed doing this web site for a Scottish surf school and board shaper. As we were completing it, they gained the status of official O'Neill Scottish Surf Academy which is a great testament to the quality of their surf teaching. The site itself features some nice features such as a background video on the home page, live surf conditions for the main Scottish surf breaks and a simple shopping cart. It's looks great on mobile devices as well as full desktop screens.


£5000 Digital Scotland Growth Vouchers

Written by Jeremy Webb

Anything England can do, Scotland can do better?

You might recall that in a previous blog post we wrote about the Marketplace initiative which is distributing around 20,000 match funding growth vouchers to business. A lot of readers were disappointed as this was only open to English businesses.

We've now discovered that there is a little known, and under-subscribed equivalent in Scotland - the Digital Scotland Growth Voucher. In many ways it's better - £5000 not £2000 and up to 75% funding for any project!

The project has not been widely publicised (it's currently running as a pilot project) and the closing date for applications has been extended to the 30th August 2014. To apply, simply get in touch with your local Business Gateway who will lead you through the process. 

UPDATE! The scheme returned in 2015, but has now closed Contact your local Business Gateway advisor to see if there are any other similar schemes that might help you.

Eligibility seems to be pretty wide - if you are an SME looking for ambitious growth using the web, e-commerce and digital services then you are well placed to use this scheme.

So if you are a Scottish business, now is a really great time to implement that e-commerce / web / digital plan! Contact Jeremy Webb (Call 0131 618 7770 or email This email address is being protected from spambots. You need JavaScript enabled to view it.) to discuss your requirements and make an appointment at your local Business Gateway to start your funding application.




We build web sites, apps and eBooks. If you have an idea, we can help you realise it. Our customers love that we can take care of everything - design, development, hosting, maintenance and marketing allowing them to concentrate on their business.



Let us increase your web site's visibility on Google, Yahoo and Bing with our effective search engine optimisation service. We can also increase your web site's conversion rate - bringing you more leads and more sales. 



Business is all about connections. We can help you find and retain customers via social networks like Facebook and Twitter. Expand your market reach by connecting your e-commerce site to Amazon. Push your product data to Google.