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We can create an effective digital strategy for your business.
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Get in touch to find out how your business can leverage digital technologies including the web, mobile devices, social media and search engines to achieve the targets that matter to you.

Client: Youth Adventure Trust

youth-adventure-trust

WAM were able to give us an accurate budget and project plan for our site development. They interpreted the creative brief extremely well and have helped us to develop a website that is having a real impact on our charity.

They provided reliable communications throughout the build and hit the deadlines set. 

They have an extremely high level of technical expertise which enables them to deliver on site functionality.

I would highly recommend them to anyone.

mark-daveyMark Davey,
Chief Executive,
Youth Adventure Trust.

Meet the future you. How marketing is using behavioural science to influence your choices.

Written by Jeremy Webb

We are always interested in the smart use of behavioural science and technology, so when we saw the Merrell Edge "Face Retirement" promotion we were impressed.

This web app allows you to take a photo of the current day self, and then it ages and animates it to show you a glimpse of the future self. Scary? Maybe. This is what happened to me...

Now

me

Future me

It could be worse!

But they are doing something clever by trying to allow you to connect with the future you. The reason is that behavioural scientists have discovered that people who can connect in some way with a view of their future selves are more likely to make decisions weighted toward future actions rather than the now. Like investment decisions for your retirement.

You can read the full facinating article "What your future self can teach you" here and listen to the accompanying podcast:

 

What to do about the PayPal PCI Compliance / TrustWave headache

Written by Jeremy Webb

A few of my clients have recently been requested by PayPal to go through the PCI compliance process, despite their web site not handling or processing any customer or payment details. They all use Checkfront as their booking system which is entirely third party hosted and uses PayPal as the payment processor.

Trustwave

In other words, the customer's web site really takes no part in the booking or payment process. And yet PayPal insist on PCI compliance. I've discovered that there is little mileage in explaining this to PayPal - they won't budge on their position.

So what can you do? Unfortunately, the only option I've found to keep PayPal happy is to go through the TrustWave compliance process that PayPal recommend. Be prepared to lose about an hour of your life filling in the form, and should your business not actually meet the standards for PCI compliance then you might have a few DAYS of work to become compliant as you set up firewall rules, write security policy and harden your IT infrastructure against hackers.

Interestingly much of the PCI requirements overlap with the requirements for the new Cyber Essentials Certificate being promoted by the Government so it might be worth seeing if you can get a £1,500 Cyber Essentials grant to help you. Contact us to help you achieve your Cyber Essentials Certification.

What really gets me annoyed is when you start the process of PayPal / TrustWave PCI Compliance, you get to this screen early on:

paypal / trustwave pci nonsense

The field "Other Details" is pre-filled and you can't change it. It states that "customer do enter credit cards directly on your web site". In ALL cases this is NOT TRUE for my clients that have been asked to do PCI Compliance by PayPal. So when I phoned TrustWave to ask how I could change this field so I could answer all questions honestly (and have to answer many fewer questions later on!) I was told that PayPal insist the question is "locked" forcing everyone to fill in the full questionaire. Oh, and so pay a full fee to Trustwave.

It all seems a bit like collusion to me, and is certainly an unnecessary burden on SMEs. 

What do you think? Leave a comment...

 

 

Digital Scotland Cyber Essentials Voucher Scheme

Written by Jeremy Webb

puppy

It can't have escaped your notice that cyber attacks are reaching epidemic levels. High profile hacks on company networks and web sites continue to make the news. As we wrote in a previous article, motives vary. Hackers may be opportunist - looking for a particular vulnerability in hardware and software to exploit or targeted - with a specific reason to attack your network by any method.  Damage isn't limited to data loss. Web sites can be used to silently distribute malware or be defaced, you might face claims under data protection laws and have your reputation damaged.

It is therefore vital that companies of all sizes take cyber resiliance seriously, and the final initiative by the Digital Scotland Business Excellence Partnership (DSBEP) aims to help SMEs tackle the problem.

They have made available a Cyber Resilience Voucher which is an award of up to £1,500 to secure the services of an industry expert to help them with their cyber security strategy. 

 

"All citizens and businesses are a potential target of an attack, particularly if they do not take some simple precautionary measures to protect themselves. Any company that relies on computerised systems for payroll, marketing via social media or a website, booking systems, databases of customer details including payment details and/or any Intellectual Property or Patent information that could be of value."

- Digital Scotland

 

The Cyber Resiliance Voucher is available to any SME sized business based in Scotland and V.A.T registered. It will help you get through Cyber Essentials certification which is a Government and Industry backed initiative to protect business from the growing threat from Phishing and Hacking attacks. 

 

Cyber Essentials logo HiRes

 

It provides sound measures of protection against the main internet threats, and certification to demonstrate to customers, investors, insurers and other stakeholders that you have taken appropriate measures to protect your business from these contemporary threats. It is a requirement for all businesses in the Government Defence contract supply chain and this is likely to be expanded to other sectors in 2016.

How to get Cyber Essentials certification

The requirements for CE certification are set out in the Cyber Essentials Requirements document. Most SMEs without in house technical expertise will need assistance in complying with these requirements which fall into these areas:

  1. Boundary firewalls and internet gateways - preventing unauthorised access to your network.
  2. Secure configuration – out of the box, computers are not configured to be secure. Additional controls "harden" the system against attack.
  3. Access control – ensuring only those who should have access to systems to have access and at the appropriate level to limit damage from any attack.
  4. Malware protection – ensuring that virus and malware protection is installed, works in all situations and is up to date.
  5. Patch management – ensuring that every application on every system is up to date and all the necessary patches supplied by the vendor been applied.


Next steps

If you are in Scotland first speak to your Business Gateway advisor and complete an application form for a Cyber Resiliance grant. If you are outside Scotland, contact us about starting the Cyber Essentials certification process as soon as possible.

 

"There are two types of companies in the world: those that know they've been hacked, and those that don't."

Misha Glenny, British journalist and author, specialising in crime and cyber crime.

 

 

Contact us for more advice on the scheme or cyber resiliance issues.
 

New project: Momentum Surf Shop

Written by Jeremy Webb

momentum surf shop2

We enjoyed doing this web site for a Scottish surf school and board shaper. As we were completing it, they gained the status of official O'Neill Scottish Surf Academy which is a great testament to the quality of their surf teaching. The site itself features some nice features such as a background video on the home page, live surf conditions for the main Scottish surf breaks and a simple shopping cart. It's looks great on mobile devices as well as full desktop screens.

Read more...
 

Build

build

We build web sites, apps and eBooks. If you have an idea, we can help you realise it. Our customers love that we can take care of everything - design, development, hosting, maintenance and marketing allowing them to concentrate on their business.

Optimise

optimise

Let us increase your web site's visibility on Google, Yahoo and Bing with our effective search engine optimisation service. We can also increase your web site's conversion rate - bringing you more leads and more sales. 

Connect

connect

Business is all about connections. We can help you find and retain customers via social networks like Facebook and Twitter. Expand your market reach by connecting your e-commerce site to Amazon. Push your product data to Google.