We Build Optimise Connect - Ideas



We build web sites, apps and eBooks. If you have an idea, we can help you realise it. Our customers love that we can take care of everything - design, development, hosting, maintenance and marketing allowing them to concentrate on their business.



Let us increase your web site's visibility on Google, Yahoo and Bing with our effective search engine optimisation service. We can also increase your web site's conversion rate - bringing you more leads and more sales. 



Business is all about connections. We can help you find and retain customers via social networks like Facebook and Twitter. Expand your market reach by connecting your e-commerce site to Amazon. Push your product data to Google.


We can create an effective digital strategy for your business.
  • content management systems (CMS)
  • mobile apps
  • e-commerce
  • blogs
  • reservation systems
  • custom applications
  • ebook publishing
 search social
  • search engine optimisation (SEO)
  • social media management
  • social network analysis
  • reputation monitoring
  • conversion rate optimisation
  • analytics
  • hosting

Get in touch to find out how your business can leverage digital technologies including the web, mobile devices, social media and search engines to achieve the targets that matter to you.

Client: Youth Adventure Trust


WAM were able to give us an accurate budget and project plan for our site development. They interpreted the creative brief extremely well and have helped us to develop a website that is having a real impact on our charity.

They provided reliable communications throughout the build and hit the deadlines set. 

They have an extremely high level of technical expertise which enables them to deliver on site functionality.

I would highly recommend them to anyone.

mark-daveyMark Davey,
Chief Executive,
Youth Adventure Trust.

£2000 Government backed Growth Vouchers

Written by Jeremy Webb

£2000 Growth Vouchers

Match funding for ambitious business

Government backed scheme helps SME's finance web consultancy

The Marketplace initiative is distributing around 20,000 growth vouchers to business looking for specific business help. One of the areas of help and advice covered by the scheme is "Making the most of digital technology". If you were thinking about redesigning your web site, optimising your existing site, planning to use social media or get any type of web & IT advice, now is the time.

webbactivemedia have just been awarded authorised provider status for the Marketplace scheme. You can view our profile here. We can provide advice on:

  • Web (re)development
  • E-commerce
  • Search optimisation
  • Social media
  • Conversion rate optimisation
  • Security

Contact Jeremy Webb to talk you through the scheme and discuss your requirements. Call on 0131 618 7770 or email This email address is being protected from spambots. You need JavaScript enabled to view it. .


Customer reviews – love them, but don’t trust them!

Written by Jeremy Webb

ufoIt’s a well known maxim of marketing that you can’t beat “word of mouth” as a way to spread your message. The reason is that we tend to trust the word of another, even when we don’t actually know that person very well.

For this reason, marketers are always trying to leverage this “people power” to disseminate information. Online you see it more and more in the form of Customer Reviews, where you can read comments from people who have purchased a certain product or service you may be interested in.


Secrets behind high ranking websites

Written by Jeremy Webb

imagesEvery two years, our friend Rand at Moz wrangles his team to produce a correlation study of web site ranking factors.

Below we present the 2013 results which are very interesting to examine. You can choose to plot only a few categories of ranking factor and see the correlation to high rankings. 


Maximise sharing & clicking with Upworthy's reframing secrets

Written by Jeremy Webb

upworthyUpworthy the content re-broadcasting Kings provide some great, usable advice on how squeeze the maximum amount of value from your content.